HTML5 Animated Banner Advertising

A solution to the problem of “banner blindness”!

Many website owners still use traditional banner ads without knowing the well known problem of “banner blindness”. With static banners having been used since the 90s, users are more blind to such banners than ever before.

In response, animated ads were introduced in the form of Flash and GIF banners. The problem with these, however, was two-fold, 1) large files with heavy loading times, 2) restricted to fixed pixel dimensions which are incompatible with today’s responsive layouts and mobile devices.

This is where responsive scale HTML5 banner ads come in. Not only do they offer light loading times, but are extremely versatile making them important when it comes to understanding your audience’s intent and needs and be there when they need a solution for a problem.

Simply adjust your browser window size or view this page on another device to see the following banner ads scale responsively:

With HTML5, a single banner ad can be created to correctly display across platforms and devices in order to make your display advertising campaign successful.

In addition, HTML5 can be used to create and manage media-rich banner ads that can include features such as lead forms, Google maps, videos or even a game as the ad content. This means that a user need never be forced to redirect away from your website by clicking on your ad.

The following are examples of ads designed to prompt users to click-through and watch an embedded video without having to view it on Youtube:

With HTML5, we will work with you to create a tailor-designed banner ad that’s clear, obvious and engaging while offering an obvious Call To Action.

We’ll work with you to help align your brand’s online search results with timely, media-rich banner ads. By creating measurable goals and helping you make sense of your campaign’s performance across all channels, we’ll liaise with you to make the most out of your budget.